Technical SEO Services in Detroit

Technical SEO is everything about your website that affects how search engines crawl, index, and understand your pages. It is the plumbing of your website. If the plumbing is broken, nothing else works right. Your content can be amazing and your links can be strong, but if Google cannot properly crawl your site, none of that matters.

Technical SEO covers things like site speed, mobile usability, security, URL structure, XML sitemaps, robots.txt files, schema markup, canonical tags, and a lot more. It is detailed work, but it creates the foundation everything else is built on.

Google has said directly that site speed is a ranking factor. Slow websites rank lower. But speed also affects your visitors. If your site takes more than 3 seconds to load, over half your visitors leave before they even see your page. That is money walking out the door.

We run a full speed audit and fix everything that is slowing you down. That usually includes compressing images, cleaning up bloated code, setting up browser caching, reducing server response time, and removing unused scripts and plugins. We also look at your hosting, since sometimes the cheapest hosting plan is what is dragging you down. We will tell you if that is the case.

Our goal is to get your site loading in under 2 seconds on desktop and under 3 seconds on mobile. That is fast enough to keep visitors happy and keep Google happy.

More than half of all Google searches come from phones. Google now uses the mobile version of your site as the main version when deciding rankings. If your site does not work well on phones, you are in trouble.

We check your entire site on multiple mobile devices. We look for text that is too small to read, buttons that are too close together, content that is wider than the screen, and pages that load slowly on mobile connections. We fix all of it so your site works perfectly on any device.

Before Google can rank your page, it has to find it and read it. That process is called crawling and indexing. Sometimes pages get blocked by accident. Sometimes Google finds duplicate versions of the same page. Sometimes important pages are buried so deep that Google never finds them at all.

We check your robots.txt file to make sure you are not accidentally blocking important pages. We look at your XML sitemap to make sure every page you want ranked is listed. We check Google Search Console for crawl errors and fix them. We set up proper canonical tags so Google knows which version of each page is the main one. This is tedious but critical work.

Schema markup is special code you add to your pages that tells Google exactly what your content is about. It helps Google create rich results, those enhanced search listings that show star ratings, business hours, FAQ dropdowns, and other extra information right in the search results.

For a Detroit business, we add LocalBusiness schema with your name, address, phone, hours, and service area. We add FAQ schema to your question-and-answer content. We add Service schema to your service pages. We add Review schema if you have testimonials. This markup gives you an edge in the search results because your listings look better and take up more space on the page.

Core Web Vitals are Google's way of measuring how users experience your website. There are three main metrics. Largest Contentful Paint measures how fast the main content loads. First Input Delay measures how quickly your site responds when someone clicks something. Cumulative Layout Shift measures whether things jump around on the screen while the page loads.

Google uses all three of these as ranking factors. We measure your Core Web Vitals, identify what is causing issues, and fix them. This usually involves optimizing images, reducing JavaScript, and making sure your layout is stable before the page finishes loading.

If your site is not on HTTPS, Google flags it as "Not Secure" in the browser bar. That scares visitors away and hurts your rankings. We make sure your SSL certificate is installed correctly and that every page on your site loads over HTTPS. We also set up proper redirects so the HTTP versions of your pages point to the HTTPS versions without any chains or loops.