Free SEO Audit for Detroit Businesses

Our audit is not a quick scan from a free online tool. We go deep. We check your title tags, meta descriptions, heading structure, content quality, keyword targeting, internal links, and URL structure. We run a full technical audit covering site speed, mobile usability, crawling issues, indexing problems, security, and schema markup.

We also check your local SEO, including your Google Business Profile, your directory listings, your NAP consistency, and your reviews. We look at your backlink profile to see how many links you have, where they come from, and whether any are hurting you. And we analyze your top competitors to see where you stand and what they are doing that you are not.

The technical side of your website is the foundation. If it is broken, nothing else matters. We check things that most business owners never think about. Are there broken links on your site? Is your XML sitemap set up correctly? Are any pages blocked from Google by your robots.txt file? Are there duplicate content issues?

We also measure your Core Web Vitals, the speed and usability metrics that Google uses as ranking factors. We check your site on mobile devices. We verify your SSL certificate is working correctly. We look for redirect chains, orphan pages, and crawl depth issues. Every issue gets documented and prioritized.

We look at every important page on your site and check whether it is targeting the right keywords, whether the content is good enough to rank, and whether the page structure makes sense. We compare your content to what is already ranking on page one for your target keywords. If the pages that rank have 2,000 words and yours has 200, we know there is a gap.

We also look for keyword cannibalization, which is when two or more pages on your site compete for the same keyword. This is a common problem that drags both pages down. We identify these conflicts and show you how to fix them.

Your rankings are relative. You do not need to be perfect. You need to be better than the competition. We look at the top-ranking businesses in Detroit for your main keywords. We check their backlink profiles, their content depth, their technical setup, and their Google Business Profile strength.

This shows us where you are ahead and where you are behind. It also reveals opportunities, like keywords they rank for that you are not targeting, link sources you have not tapped, and content gaps you can fill. Knowing exactly what you are up against makes the plan way more effective.

The audit does not just show you problems. It tells you what to fix first. We organize every finding by impact and difficulty. High-impact, easy fixes go to the top. Low-impact, difficult items go to the bottom. You always know where to focus your time and budget for the biggest results.

You get a written report that you can share with your team or any other provider. It is yours to keep even if you do not hire us for ongoing SEO. We believe in being transparent and helpful, and a good audit is valuable on its own.